Facebook like pages enable small businesses to compete toe to toe with large corporations, if not in scope, then definitely in potential for exposure using its over 500 million members. If you have yet to explore Facebook's strengths as a platform for marketing, promotion and customer engagement for the small business, then here are two things you need to check into.
What Can a Business Do with a Facebook Like Page?
With Facebook's latest enhancements on like pages, the line between personal and business-oriented social networking just got fuzzier. More than previously, building a typical page for your organization is just a cost-effective and practical measure to reach out to both existing and future customers, build loyalty and connect to them with techniques similar to you'd with Facebook friends on your individual account.
For instance, you are able to augment your marketing efforts by developing an audience and growing their familiarity, trust and preference for the offerings. Utilizing your page as the state platform for introducing your latest products or services can be easier by utilizing Facebook's robust photo hosting tools, events creation, notes, discussion areas and a number of other features. Getting honest and immediate feedback are manufactured possible through comments, wall posts, fan reviews and likes. You can do market research, extend your customer support lines, provide valuable content, network with complementary businesses and even directly participate in e-commerce.
What Do You Want To Do?
Increasingly, the question regarding Facebook like pages is what activities, among many, should you aim your focus on. Certainly, not totally all the activities mentioned previously can and should be placed on your organization page just because it's possible. As a small company, may very well not necessarily have the true luxury of an in-house design team or retained agency, robust server resources to host your Facebook content, and dedicated staff to monitor and moderate your page around the clock.
These limitations underscore the need to sit down for somewhat and identify what you need to get free from it so that you do not spend your time and resources by trying everything merely to see what sticks. Define your focus and stay glued to it, until it's time for you to reevaluate and expand further.
How Do You Develop An Audience?
A Facebook like page is significantly such as for instance a TV show where ratings and audience involvement are crucial success factors. In short, it is additionally vital to get as much likes as you are able to for the Facebook page and keep them engaged. These likers are your audience, and whenever they visit your wall or see your posts on their Facebook streams, they have to start to see the page's value and benefit to them. To have to the stage where you obtain a large number of fans posting messages in your wall, liking your posts, and participating on discussion threads takes time and considerable effort in your part, specifically for a tiny or localized business.
However, this doesn't necessarily mean back-breaking and wallet-raiding efforts. Many tools happen to be available and provided free of charge by Facebook to have you started. Direct your focus on enhancing your page to add rich content and features such as for instance videos, contact and order forms, fan exclusives and a great-looking and enticing landing page, also known as a reveal tab. These specific things are possible with custom Facebook pages, which you may create all on your own with some software and a website hosting account.
